We develop existing product lines, channels,
brands and end user markets for our clients…
and we help establish new ones.
We are called in at various stages of a
client initiative:
+ Evaluating/researching opportunities
+ Creating a strategic vision and related integration plans
+ Generating tactical program plans and budgets
+ Developing/validating products and channels
+ Executing any or all elements of marketing programs
+ Planning and implementing metrics tracking
We can also manage the entire process from start to finish!
We are process-driven, and bring our
own unique development processes into
each client engagement:
+ These processes have been developed and refined over
many years of experience
+ Yet they are only the starting point… as these processes
need to be adjusted to fit the needs of our clients
We focus on manufacturers of branded
durable goods products:
+ Primarily in residential and commercial construction,
renovation and decorating categories
+ Also experienced in office products, housewares,
juvenile products, and lawn and garden categories
We are experienced in wholesale and
retail distribution:
+ Wholesale: Large Distributors, Showrooms, Catalogs,
Internet Dealers, etc.
+ Retail: Big Box Home Centers, Hardware Chains,
Office Superstores, Mass Merchants, Independent Dealers, etc.
We have marketed to both consumer and
professional end user markets, as well as
their influencing agents:
+ Consumers… Do-It-Yourselfer (DIY), Do-It-For Me (DIFM)
+ Professional Trades… Builders, Remodelers, Subcontractors
(Plumbers, Electricians, etc.)
+ Influencers… Architects, Designers, Specifiers,
Trade Associations, Publications, Market Experts
The M:
Represents the marketing and business development 'focus' of our services.
The Force:
Represents the coalition of resources we offer… the intellectual and creative horsepower that clients can add to their existing teams.
The Symbol:
This shape represents the intersection of the three circles. Designed to show we deliver our greatest value when our network of resources is closely linked with the resources of our clients.
Network.
We have an extensive pool of virtual resources that enables us to bring in the right expertise for each project. This streamlined approach allows us to deliver the results that are needed, yet you don't pay to support people that aren't relevant to the project.
Integration.
We provide fully integrated support across brand, product and channel marketing areas. Seamless, go–to–market orientation.
Experience.
With a combined core expertise of over 60 years of marketing management experience, we know how to drive change from within. Anywhere in a client's marketing organization. And, at any stage of the development process. We act as an extension of a client's organization to oversee key initiatives.
Execution.
With every client engagement, we offer strategic recommendations which are actionable. Realistic. Efficient. Execution-ready. No translation required. And, we are able to make an immediate impact on your business.